Real Estate

Commercial

High quality, accurate images are a necessity (and an expectation) for both commercial and residential real estate markets. The majority of client searches begin with printed or online pictures and that initial impression is crucial in generating a serious follow up and deal. Attractive images of business premises are also important for newsletters and other shareholder and employee communications.

Homeowners similarly need impressive images to keep as family heirlooms or share with distant family and friends. It’s important to record a new home (both inside and out) or the exciting result of remodeling or landscaping, before ongoing change clouds the memory.

As a realtor or property owner, you probably take many photos with your smartphone, and it’s amazing what can be achieved with today’s models. However, there are several ways in which a professional photograph can convey a much more appealing and accurate impression for those most important projects.

Wider Angles

Somehow, you can never quite convey in a snapshot the impression you get by walking into a spacious living room or bedroom. Well, I can!

The top image is a picture of a sitting room, taken with a typical smartphone. In the bottom image, here is the same room taken from exactly the same spot, using a professional camera and ultrawide lens, with some digital wizardry to follow. What a different impression it gives!

Balanced Lighting

A common challenge is to light a large room evenly, avoiding ‘black holes’, while coping with bright light streaming in from outside. Unfortunately, a typical point-and shoot camera, with its automatic exposure and small on-camera flash, just can’t cut it.

Correct Perspective

When you’re in a tight spot and you have to tilt your camera up to get all the building in, it ends up looking as if it’s falling over, right? If you have a ‘wide angle’ setting, probably straight lines near the edges of the photo reproduce as curves (‘barrel distortion’). It doesn’t have to if you use NuVision Images. With a careful choice of the right lens and digital perspective control, I make sure that all my verticals are – well, vertical, and straight lines straight.

True Colors

If you leave it to an automatic camera and uncontrolled processing to decide how your colors should look, it’s pure luck if they come out anywhere close to accurate. I manage the colors in my images from start to finish, shooting with custom white balance and using carefully calibrated monitors and printers to reproduce the original scene faithfully.

Gallery

Real Estate